The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
#NuggsforCarter
Agency: Ketchum / Atlanta + VML / Kansas City
Client: Wendy's Category: Real-Time Response / Activity / Proactive Communications
One Chicago
Agency: Ogilvy & Mather / Chicago
Client: City of Chicago Category: Real-Time Response / Activity / Proactive Communications
2minuteshowersongs
Agency: King James Group / Cape Town
Client: Sanlam Category: Real-Time Response / Activity / Proactive Communications
IKEA´s response to Balenciaga
Agency: ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client: IKEA Category: Real-Time Response / Activity / Proactive Communications
The Bonnie Award
Agency: CP+B / Boulder + Film Independent / Los Angeles
Client: American Airlines Category: Real-Time Response / Activity / Proactive Communications
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Real-Time Response / Activity / Proactive Communications
Award:
2018 Public Relations Gold Pencil
Agency:
Ketchum / Atlanta + VML / Kansas City
Client:
Wendy's
Title:
#NuggsforCarter
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18025G
Award:
2018 Public Relations Gold Pencil
Agency:
Ogilvy & Mather / Chicago
Client:
City of Chicago
Title:
One Chicago
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18026G
Award:
2018 Public Relations Silver Pencil
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
2minuteshowersongs
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18027S
Award:
2018 Public Relations Bronze Pencil
Agency:
ACNE / Stockholm + Ikea Creative Hub / Stockholm
Client:
IKEA
Title:
IKEA´s response to Balenciaga
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18028B
Award:
2018 Public Relations Merit Award
Agency:
CP+B / Boulder + Film Independent / Los Angeles
Client:
American Airlines
Title:
The Bonnie Award
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18062M